Senior CRM Manager - Advocacy
Core
Lead CRM strategy and implementation for Invite and Pricing plans to drive commercial growth through referrals and price leadership.
Role type
Senior CRM Manager (Individual Contributor)
Builds
Global and regional customer lifecycle communications across email, push notifications, and in-app messages.
Domain
Fintech / Cross-border payments
Deliverable
product features
Required skills
CRM strategy, customer lifecycle management, segmentation, stakeholder engagement, data analysis, A/B testing, campaign performance optimization, localization management, email deliverability, cross-channel marketing
Preferred skills
HTML/CSS coding, SQL, analytical tools (Looker, GA, MixPanel), Braze or similar platforms, international organization experience
Responsibilities
Develop and manage Invite CRM strategy including incentives and engagement initiatives; Own Pricing CRM strategy to demonstrate value; Utilize data to segment customers and tailor communications; Manage customer database health and compliance; Execute large-scale lifecycle campaigns; Maintain email calendar and reporting; Implement localization for international campaigns; Manage internal stakeholder communication and alignment.
Seniority
Senior, hands-on IC