Analyst - CRM & BI (Microstrategy)
Core
Analyze customer behavior, evaluate marketing campaigns, and develop BI dashboards to drive data-driven customer engagement and commercial decision-making for METRO's international markets.
Role type
Senior IC CRM & BI Analyst (Customer Analytics)
Builds
Dashboards, reports, and visualizations for business and management decision-making
Domain
Retail/Wholesale (FMCG) + Customer Analytics & Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced SQL, BigQuery, Customer Segmentation, Campaign Performance Analysis, Data Integration, BI Reporting, Data Quality Management
Preferred skills
Python, Adobe Journey Optimizer, Salesforce Marketing Cloud, Retail/FMCG industry experience, Multi-country stakeholder management
Technologies
SQL, BigQuery, Power BI, MicroStrategy, QlikView, Adobe Campaign
Responsibilities
Analyze large customer, marketing, and transactional datasets to identify trends and business opportunities; Perform customer segmentation and campaign performance analysis; Integrate data from multiple sources to create a holistic cross-channel customer view; Develop and maintain BI dashboards and reports; Conduct complex ad-hoc analyses and translate findings into actionable recommendations; Support loyalty, rewards, membership, upselling, and cross-selling initiatives; Collaborate with CRM, Marketing, Data Science, and country teams; Ensure data quality, accuracy, and process documentation.
Seniority
Mid-Senior, hands-on IC