Senior Manager, Specialty
Core
Lead Red Bull's field sales strategy and execution across Hardware/DIY and Specialty Retail channels, managing teams of Regional Sales Managers and Key Account Managers to drive growth in over 3,600 retail locations and 20+ key accounts.
Role type
Senior Manager, Specialty Retail & Field Sales Leadership
Builds
Field sales strategies, annual execution plans, customer business plans, and joint business plans for retailers and key accounts.
Domain
Fast-Moving Consumer Goods (FMCG), Direct Store Delivery (DSD), Retail Sales
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Sales and Key Account management, team leadership and coaching, strategic planning, financial management and budgeting, data analysis (Nielsen, IRI, CPM), contract negotiation, market trend analysis, cross-functional partnership
Preferred skills
FMCG industry knowledge, DSD experience, advanced software proficiency (Excel, PowerPoint, SAP, CPM systems), succession planning
Technologies
CPM, SAP, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop and execute field sales strategies and annual execution plans; lead and coach teams of Regional Sales Managers and Key Account Managers; manage customer investments and evaluate promotional ROI; establish execution standards for distribution, inventory, and merchandising; build relationships with senior retail leadership and headquarters decision-makers; implement Customer Profitability Management (CPM) principles.
Seniority
Senior Manager, hands-on leadership
