Analista de Dados Sênior - CRM PME

São Paulo, br💼 Full-time🗓 2026-08-12 → 2026-09-26

Core

Senior CRM analyst bridging data science models (NBO/NBA) with operational CRM strategies to drive personalized customer engagement and revenue for SMEs.

Role type

Senior CRM Analytics Strategist

Builds

Actionable CRM hypotheses, communication strategies, and campaign optimizations for SME clients

Domain

Financial Services / CRM / Marketing Analytics

Deliverable

product features

Required skills

Advanced SQL, CRM analytics, lifecycle analytics, A/B testing, Python or R, BI tools (Power BI/Tableau), CRM platforms (Salesforce/Adobe/Braze)

Preferred skills

CDPs, datamarts, predictive modeling, Next Best Offer/Action strategies, B2B/SME experience

Technologies

SQL, Python, R, Power BI, Tableau, Salesforce, Adobe Campaign, Braze, Oracle, RD Station

Responsibilities

Translate NBO/NBA model outputs into actionable CRM hypotheses and campaign strategies; Design and monitor A/B tests to measure incremental impact of data-driven recommendations; Collaborate with Data Science and Marketing teams to optimize customer journeys and retention metrics

Seniority

Senior, hands-on IC

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About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.