Brand Manager
Core
Lead the development and implementation of marketing plans to drive corporate volume and profitability objectives for a CPG brand.
Role type
Senior Brand Manager (CPG)
Builds
Integrated multi-media marketing campaigns, annual media plans, and consumer/retailer-specific programs for new product launches and seasonal opportunities.
Domain
Consumer Packaged Goods (CPG), specifically nuts and snacks
Deliverable
product features
Required skills
Strategic marketing planning, cross-functional project management, data-driven decision making, SKU portfolio management, international category planning, creative brief development, stakeholder management, analytical problem solving, presentation skills
Preferred skills
Experience with syndicated data (IRI or ACNielsen), international market expansion, eCommerce and social media marketing
Technologies
Microsoft Excel, PowerPoint, Outlook, IRI, ACNielsen
Responsibilities
Drive strategy and execution of marketing campaigns; manage day-to-day operations of cross-functional initiatives; develop integrated marketing creative briefs; manage annual campaign media plans; present marketing recommendations to senior management; optimize SKU portfolio; build relationships within the sales organization; drive international category planning
Seniority
Senior, hands-on IC