E-Mail Marketing Manager (m/w/d)
Core
Develop and optimize B2B email communication along the customer journey, focusing on content and personalization to drive engagement and conversion.
Role type
B2B Email Marketing Manager
Builds
Automated email campaigns, newsletters, and lifecycle communication (Acquisition, Onboarding, Retention, Winback)
Domain
B2B Marketing / Email Automation
Deliverable
product features
Required skills
B2B email marketing, CRM & lifecycle management, A/B testing, data-driven optimization, SQL generation, content creation, AI tool usage
Preferred skills
Salesforce Marketing Cloud, Claude (AI), creative content sense
Technologies
Salesforce Marketing Cloud, Claude
Responsibilities
Develop and implement target-group-specific B2B email campaigns; Create and optimize newsletters, one-shot mailings, and email automations; Build and develop CRM & lifecycle communication; Use AI tools for content scaling and personalization; Plan and conduct A/B tests; Track and analyze email KPIs
Seniority
Mid-level, hands-on IC