Sr. Director, CRM & Lifecycle Marketing
Core
Lead Equinox's CRM strategy across lifecycle marketing, owned channel expansion, and scalable personalization to drive member engagement, retention, and revenue.
Role type
Sr. Director, CRM & Lifecycle Marketing
Builds
Annual CRM strategies, lifecycle programs, triggered campaigns, and broadcast execution for member engagement and revenue growth.
Domain
Fitness & Lifestyle / Marketing
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, audience segmentation, campaign planning, testing, analytics, team leadership
Preferred skills
MBA, experience in retention or channel growth
Technologies
email, SMS, app messaging
Responsibilities
Define annual CRM priorities and strategic roadmaps; lead execution of lifecycle journeys (nurturing, conversion, onboarding, retention, win-back); scale triggered campaigns; develop communication plans for owned channels; ensure best-in-class campaign execution via planning, QA, and analysis; monitor channel health and performance; establish measurement frameworks; partner with Data/Analytics/Technology teams; build and manage a high-performing CRM team.
Seniority
Senior, hands-on IC with leadership