Vice President, Performance Marketing – Channels
Core
Lead Paid Social, Programmatic, and Paid Search teams to drive incremental growth for the Peacock streaming service.
Role type
Senior IC Vice President, Performance Marketing
Builds
Paid media campaigns and strategies across Meta, TikTok, Google (DV360, YouTube) for Peacock
Domain
Streaming media / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid Social strategy, Programmatic buying, Paid Search management, Media Mix Modeling, Multi-touch Attribution, Experimental design, Team leadership, Cross-functional stakeholder management, MarTech strategy
Preferred skills
DCO solutions implementation, Campaign automation tools, AI-powered workflows, Fast-paced media environment experience
Technologies
Meta, TikTok, Google DV360, YouTube
Responsibilities
Own strategy and execution for Paid Social, Programmatic, and Paid Search; Partner on channel investment strategy and budget oversight; Lead partner relationships with paid media platforms; Develop efficient media plans; Present to senior leadership; Oversee team management and development; Guide MarTech and data strategy
Seniority
Executive, hands-on IC with team leadership