Coordenador de CRM Lifecycle

São Paulo, br💼 Full-time🗓 2026-08-04 → 2026-09-26

Core

Coordinate CRM Lifecycle strategies and execution for post-sale experiences of 103M+ clients across 5 products, focusing on onboarding, engagement, retention, and churn prevention.

Role type

Senior CRM Lifecycle Coordinator (Strategy & Execution)

Builds

Multichannel customer journeys and automated campaigns for financial services clients

Domain

Financial Services / Customer Relationship Management

Deliverable

product features

Required skills

CRM Lifecycle strategy, multichannel campaign planning, data-driven segmentation, A/B testing, team leadership, SQL, HTML, Ampscript

Preferred skills

Financial services domain, CDP experience, predictive modeling, agile methodologies

Technologies

Salesforce Marketing Cloud, Salesforce Data Cloud, Databricks, Amplitude

Responsibilities

Lead CRM Lifecycle structure for 5 products, coordinate multichannel campaign execution, develop data-driven segmentations, monitor CRM KPIs, prioritize initiatives, lead and develop the Lifecycle team, identify optimization opportunities

Seniority

Senior, hands-on IC with leadership

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About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.