Owned Media Lead
Core
Plan and optimize communication across CRM channels (Email, Push, SMS, WhatsApp) and manage automated customer journeys to drive membership growth and conversion.
Role type
Owned Media Lead (CRM & Loyalty)
Builds
Automated customer journeys, personalized content campaigns, and loyalty program activations.
Domain
Retail / E-commerce / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy, Marketing Automation Platform (MAP) management, email and push notification management, customer segmentation, SEO support, campaign performance tracking, event planning
Preferred skills
Loyalty program management, retail or e-commerce media planning experience
Technologies
Marketing Automation Platforms (MAP), Email tools, Push notification tools, CRM systems
Responsibilities
Plan and optimize communication across CRM channels, leverage MAP for data-driven automated journeys, oversee global and local email/push activities, support commercial team with SEO actions, coordinate with paid media for omni-channel consistency, plan local events and partnerships for H&M Membership program
Seniority
Mid-level, hands-on IC