Associate Director, Paid Media & Growth
Core
Drive growth across paid channels (Search, Social, Programmatic) for a portfolio of B2C and B2B clients by owning strategy, execution, and budget management.
Role type
Senior Individual Contributor Paid Media & Growth Lead
Builds
Paid media campaigns, growth roadmaps, and performance forecasts for diverse client portfolios
Domain
Digital Marketing / Performance Marketing / Programmatic Advertising
Required skills
Paid Search strategy (Google, Bing), Paid Social strategy (Meta, TikTok, YouTube), Programmatic oversight, Budget forecasting, CRO partnership, Attribution modeling, Executive reporting, Cross-functional leadership
Preferred skills
International market experience, Hands-on programmatic self-serve (DV360, The Trade Desk), AI tools application, Agency background
Technologies
Google Ads, Bing Ads, Meta Ads, TikTok Ads, YouTube Ads, Microsoft Ads, DV360, The Trade Desk, GA4
Responsibilities
Own day-to-day strategy and management oversight across paid channels; Build, launch, optimize, and report on campaigns; Collaborate with creative teams to adapt messaging for global markets; Present strategies and forecasts to senior client stakeholders; Develop growth roadmaps connecting paid to full-funnel outcomes; Drive forecasting, budget reconciliation, and scenario planning; Lead attribution and measurement frameworks
Seniority
Senior, hands-on IC