Senior Manager, GTM Strategy & Process Optimization
Core
Design and operationalize end-to-end process architecture linking Marketing, GBA, and Sales to turn marketing activity into measurable pipeline.
Role type
Senior Manager, GTM Strategy & Process Optimization
Builds
End-to-end GTM workflows, handoffs, data requirements, and operating rhythms for Marketing, GBA, and Sales.
Domain
B2B Marketing, Sales Operations, Process Architecture
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B Marketing operations, process architecture, business requirements documentation, cross-functional alignment, change management, data integrity, system enablement, adoption strategy
Preferred skills
ServiceNow Marketing and Sales processes, Miro/Lucidchart, complex cross-functional environment experience
Technologies
ServiceNow, Miro, Lucidchart
Responsibilities
Own major GTM initiatives from current-state definition through requirements, data design, and adoption; document current- and future-state processes; translate process design into business requirements and acceptance criteria; define handoffs, SLAs, and rules of engagement between Marketing, GBA, and Sales; partner with technical, data, and change management teams.
Seniority
Senior Manager, hands-on IC with strategic ownership
