Business Systems Architect, GTM Systems
Core
Own the architecture and ongoing health of Betterment's GTM systems ecosystem, focusing on Salesforce and surrounding integrations to support Sales, Advisor Solutions, and B@W teams.
Role type
Staff-level Business Systems Architect (GTM)
Builds
Scalable, maintainable solutions for complex cross-system initiatives within the GTM stack
Domain
Financial services / B2B SaaS / GTM technology stack
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Salesforce architecture (declarative, programmatic, integration), multi-tool GTM stack design, integration patterns (APIs, middleware, event-driven), data contracts and integrity, system health auditing, technical leadership, consultative partnership
Preferred skills
HubSpot, Clay, AI-driven GTM workflows, Salesforce architect-track certifications
Technologies
Salesforce, HubSpot, Clay
Responsibilities
Define and maintain target architecture for GTM systems, design scalable solutions for complex cross-system initiatives, audit stack health and drive remediation, review and guide solution designs across the team, partner with GTM stakeholders to translate workflows into system designs, lead technical diligence for new tools and platform changes
Seniority
Staff-level, hands-on IC with strategic influence