Paid Media Lead | $2.5K-$3.5K USD Monthly + Hybrid | Industry Leading Global Language Tech Company
Core
Execute and optimize global paid media programs across multiple business units to drive measurable business outcomes through data, AI, and automation.
Role type
Senior Paid Media Lead (B2B)
Builds
High-performing paid media campaigns and lead generation programs
Domain
B2B Marketing / Performance Marketing / Language Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, LinkedIn Ads, Meta Ads, GA4, Google Tag Manager, audience segmentation, retargeting, lookalike audiences, ABM, A/B testing, budget management ($1M+)
Preferred skills
AI/automation tools, experimentation roadmap, CRM integration, data dashboarding
Technologies
Google Ads, LinkedIn Ads, Meta Ads, GA4, Google Tag Manager
Responsibilities
Develop and execute paid media campaigns across multiple channels; Manage and optimize annual paid media budgets; Design lifecycle and retargeting strategies; Monitor campaign performance and provide reporting; Identify opportunities to leverage AI and automation; Develop and execute an experimentation roadmap.
Seniority
Senior, hands-on IC