Customer Marketing Executive
Core
Develop and deliver CRM campaigns across email, SMS, push notifications, and direct mail to enhance customer financial wellbeing and engagement.
Role type
Customer Marketing Executive (CRM)
Builds
CRM campaigns and customer journeys
Domain
Financial services / Direct marketing
Deliverable
product features
Required skills
CRM campaign management, customer data analysis, multi-channel marketing (email, SMS, push, direct mail), CRM/marketing automation platforms (Salesforce, Oracle, Marketing Cloud)
Preferred skills
Customer behavior analysis, cross-functional collaboration, commercial acumen
Technologies
Salesforce, Oracle, Marketing Cloud
Responsibilities
Develop and deliver CRM campaigns; Create compelling customer journeys; Manage campaigns end-to-end; Use customer insight and performance data to optimize targeting; Partner with teams and agencies on campaign execution.
Seniority
Individual Contributor