Trade Marketing Manager - General Trade
Core
Develop and coordinate trade marketing strategies, POS implementation, and category management projects to maximize brand potential in the trade channel.
Role type
Trade Marketing Manager (General Trade)
Builds
Trade-led activities, POS tools, category growth initiatives, and sales analysis reports
Domain
FMCG / Beverage Industry
Deliverable
product features
Required skills
trade marketing strategy, category management, sales analysis, budget management, market planning, POS development, stakeholder coordination
Preferred skills
FMCG background, beverage industry experience
Technologies
POS toolkit, sales analysis tools
Responsibilities
Develop trade marketing strategies and recommend trade-led activities; Coordinate alignment between Marketing and Sales departments; Implement and develop global POS tools; Analyze sales data and customer performance to identify opportunities; Manage category management projects with top customers to grow turnover.
Seniority
Mid-Senior, hands-on IC