CareerPlan

Category Marketing Manager (m/f/d), Beverages

Manchester, GBFull-time2026-07-20 → 2026-11-11
Hybrid · United Kingdom, Germany

Core

Lead category portfolio strategy and execution for B2B ingredients in the beverages sector, driving growth and sales enablement across regions.

Role type

Senior Category Marketing Manager (B2B Ingredients)

Builds

Regional category growth plans, global category strategy, sales enablement assets, and account plans for major customers.

Domain

FMCG / Food & Beverage / B2B Ingredients

Deliverable

product features

Required skills

Strategic marketing, category analysis, go-to-market execution, storytelling, project management, financial acumen, market intelligence, demand generation, sales enablement, cross-functional leadership.

Preferred skills

Postgraduate marketing qualification, SFDC proficiency, deep ingredient knowledge.

Technologies

SFDC

Responsibilities

Develop global and regional category strategies; analyze category profitability; engage in customer meetings to convert sales opportunities; generate market and competitor intelligence; lead cross-functional teams for growth plans; develop sales enablement tools and train regional teams; coordinate new product launches.

Seniority

Senior, hands-on IC