Category Marketing Manager (m/f/d), Beverages
Core
Lead category portfolio strategy and execution for B2B ingredients in the beverages sector, driving growth and sales enablement across regions.
Role type
Category Marketing Manager
Builds
Global and regional category plans, sales enablement assets, and account strategies for B2B ingredient customers.
Domain
FMCG / Food & Beverage / B2B Ingredients
Deliverable
product features
Required skills
strategic marketing, go-to-market execution, financial/category analysis, market intelligence, account planning, demand generation, sales enablement, project management
Preferred skills
postgraduate marketing qualification, SFDC proficiency, deep ingredient knowledge
Technologies
SFDC
Responsibilities
Develop global and regional category strategies; Analyze category profitability and guide budget planning; Engage with key customers to convert sales opportunities; Lead cross-functional teams to implement growth plans; Generate market and competitor intelligence; Coordinate new product launches and value propositions.
Seniority
Mid-Senior, hands-on IC