Category Marketing Manager (m/f/d), Beverages
Core
Lead category portfolio strategy and execution for B2B ingredients in the beverages sector, driving growth and sales enablement across regions.
Role type
Senior Category Marketing Manager (B2B Ingredients)
Builds
Regional category growth plans, global category strategy, sales enablement assets, and account plans for major customers.
Domain
FMCG / Food & Beverage / B2B Ingredients
Deliverable
product features
Required skills
Strategic marketing, category analysis, go-to-market execution, storytelling, project management, financial acumen, market intelligence, demand generation, sales enablement, cross-functional leadership.
Preferred skills
Postgraduate marketing qualification, SFDC proficiency, deep ingredient knowledge.
Technologies
SFDC
Responsibilities
Develop global and regional category strategies; analyze category profitability; engage in customer meetings to convert sales opportunities; generate market and competitor intelligence; lead cross-functional teams for growth plans; develop sales enablement tools and train regional teams; coordinate new product launches.
Seniority
Senior, hands-on IC