Commercial Manager – Dominican Republic
Core
Define long-term distribution models and annual business plans for Red Bull in the Dominican Republic, managing relationships with top distributors to ensure brand visibility, sales targets, and profitability.
Role type
Senior Commercial Manager (FMCG/Beverages)
Builds
National commercial agenda, distribution strategies, and sales execution for Red Bull off-premise business
Domain
Fast-Moving Consumer Goods (FMCG), Beverages, Distribution & Sales
Deliverable
product features
Required skills
Strategic planning, distributor relationship management, sales forecasting, budget management, team leadership, market analysis, financial acumen, negotiation, route-to-market strategy
Preferred skills
Value chain analysis, key account management, complex strategy development, stakeholder alignment
Technologies
None stated
Responsibilities
Define long-term distribution models and annual business plans; manage and develop relationships with top distributors; lead a team of four (Key Account Managers and Distribution Partner Managers); analyze market variables and define action plans to manage deviations; negotiate distributor KPIs and service level agreements; conduct systematic store visits and performance reviews; manage budgets and free goods; optimize route-to-market strategies; forecast sell-in vs. sell-out and stock levels.
Seniority
Senior, hands-on IC with team leadership
