Retail Channel Manager
Core
Develop and execute sales strategy for Red Bull in modern trade channels (supermarkets, hypermarkets, chain stores) to drive profitable sales volume and category growth.
Role type
Retail Channel Manager (FMCG)
Builds
Sales strategies, account plans, and channel execution plans for major national off-premise customers.
Domain
FMCG / Modern Trade Retail
Deliverable
product features
Required skills
Strategic planning, commercial acumen, sales process understanding, data analysis, negotiation, problem-solving, presentation skills
Preferred skills
Experience with distributor partner management, budget control, cross-functional collaboration
Technologies
None stated
Responsibilities
Establish relationships with key personnel in the Modern Trade channel; Lead joint company-strategic account planning; Develop and implement customer-specific account plans; Negotiate and close agreements with Key Channel Customers; Manage budget spending and allocation across accounts; Track and analyze account sales performance; Manage counterpart stakeholders at Distributor Partners (DP).
Seniority
Mid-to-Senior, hands-on IC