Digital Strategy/CRM & GEO Lead- Contract
Core
Lead CRM and Generative Engine Optimization (GEO) strategy and execution for multiple client accounts, driving digital growth and translating analytics into actionable recommendations.
Role type
Senior IC Digital Strategy Lead (CRM & GEO)
Builds
Integrated digital marketing strategies, CRM/GEO roadmaps, and client deliverables
Domain
Digital Marketing, Generative AI Search, Customer Experience
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, Generative Engine Optimization (GEO), lifecycle marketing, campaign architecture, performance-driven digital strategy, data analytics interpretation, cross-functional collaboration, executive client presentation
Preferred skills
Adobe Analytics, Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), martech ecosystem fluency
Technologies
Adobe Analytics, Adobe Journey Optimizer, Customer Journey Analytics
Responsibilities
Lead CRM and GEO initiatives including audits, roadmap development, and content optimization for AI-driven search; Partner with internal teams to shape integrated digital marketing strategies; Leverage performance data to identify trends and measure initiative impact; Serve as a trusted advisor in senior client meetings; Collaborate with Paid Media, Creative, Analytics, and technical teams
Seniority
Senior, hands-on IC