Lead - Partner Marketing
Core
Drive growth across the Americas channel ecosystem (resellers, VARs, distributors) through GTM strategies, co-marketing programs, and partner enablement.
Role type
Senior Partner Marketing Manager (Americas)
Builds
Joint marketing plans, localized GTM motions, co-marketing campaigns, and partner advocacy programs for Freshworks' SaaS solutions.
Domain
B2B SaaS / Channel Partnerships / Americas (US & LATAM)
Deliverable
product features
Required skills
Strategic GTM planning, co-marketing program execution, partner enablement, MDF management, data-driven ROI analysis, CRM/marketing automation proficiency, cross-functional collaboration.
Preferred skills
Technology/SaaS marketing experience, project management, analytical problem-solving.
Technologies
SFDC, CRM systems, marketing automation platforms.
Responsibilities
Build joint marketing plans with distributors and VARs; develop localized GTM motions for NA and LATAM; execute co-marketing programs (webinars, events, digital campaigns); manage MDF planning and ROI; track performance metrics; represent partners in quarterly business reviews.
Seniority
Senior, hands-on IC
