Customer Insight and Performance Manager (CRM) - 12 month Secondment
Core
Lead performance strategy, forecasting, prioritization, and optimization across Customer Marketing activity to drive customer engagement and business performance.
Role type
Senior Customer Insights and Performance Manager (CRM)
Builds
Customer engagement strategies, performance forecasts, testing roadmaps, and campaign targeting governance.
Domain
Financial services / Data analytics / Customer Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Forecasting and performance management, Testing programme leadership, Commercial and numerical analysis, Stakeholder management and influencing, Strategic prioritization, Team management (Analyst)
Preferred skills
SQL, Mixpanel, Salesforce, CRM campaign targeting principles
Responsibilities
Own forecasting, performance management, creation of new engagement metrics and reporting; Lead prioritisation and sizing of Customer Marketing projects; Shape communication and contact strategy through insight-led recommendations; Lead the creation and execution of a robust testing roadmap; Partner with senior stakeholders to align priorities and drive business impact; Own governance of campaign and journey targeting; Manage and develop a Customer Marketing Analyst.
Seniority
Senior, hands-on IC with management responsibilities
