Marketing Analytics Senior Lead, Lifecycle
Core
Own and evolve the analytics and measurement strategy for Lifecycle & CRM marketing at a 2-sided marketplace, driving sustainable growth through owned channels.
Role type
Senior IC Marketing Analytics Lead (Lifecycle & CRM)
Builds
Lifecycle & CRM marketing measurement frameworks, experimentation infrastructure, and strategic dashboards for a global wholesale marketplace.
Domain
E-commerce / Marketplace / Retail Technology
Deliverable
production ML models | product features | dashboards & analysis | research
Required skills
Marketing analytics, Lifecycle/CRM measurement, Experimentation design & analysis, Marketing attribution & causal inference, SQL, Strategic forecasting & ROI analysis, Data storytelling
Preferred skills
Experience in high-growth tech or marketplace companies, Ambiguity navigation, Cross-functional leadership
Technologies
SQL
Responsibilities
Define north-star KPIs and success metrics for lifecycle marketing; Lead experimentation strategy and analysis for user behavior; Own payback, ROI, and LTV frameworks; Build strategic dashboards for executive decision-making; Mentor analysts and set analytical best practices.
Seniority
Senior, hands-on IC with strategic influence