CRM Marketing Officer | SM&W
Core
Managing CRM campaigns and platforms to transform customer data into personalized omnichannel journeys for banking clients.
Role type
CRM Marketing Officer
Builds
Personalized communication campaigns across email, SMS, and push notifications for Corporate & Investment Banking and Asset & Wealth Management clients.
Domain
Banking / Marketing Automation
Deliverable
product features
Required skills
CRM platform management, audience segmentation, omnichannel campaign execution, data analysis, BI tools (Excel, Power BI), campaign strategy, project coordination
Preferred skills
Adobe Campaign, Monday.com, A/B testing, marketing automation platforms (Mailchimp, HubSpot), French language
Technologies
Adobe Campaign, Salesforce, Imagino, Monday.com, Power BI, Excel
Responsibilities
Manage CRM campaign schedules and coordinate the complete campaign cycle from brief to delivery; Configure personalized communication campaigns across multiple channels; Monitor and analyze CRM metrics to generate actionable reports; Provide operational support and training for CRM platform users; Propose new functionalities to improve CRM usage and operational efficiency.
Seniority
Mid-level, hands-on IC