LifeCycle & Monetization Specialist
Core
Design, execute, and optimize commercial strategies for customer lifecycle, monetization, and owned channels to sell digital products E2E in self-service mode and convert free users to paying customers.
Role type
Senior Lifecycle & Monetization Specialist (Revenue Marketing)
Builds
Digital product sales funnels, automated customer journeys, and multi-channel campaigns for SMB customers.
Domain
Data & Technology / Digital Sales & Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Revenue ownership, sales-driven mindset, growth mindset, commercial accountability, digital sales execution, customer monetization, funnel optimization, customer conversion, customer expansion, commercial experimentation, results-oriented decision making, data-driven journey orchestration.
Preferred skills
Freemium/FreetoPaid models, monetization of existing user bases, SQL for data management, visualization tools (Looker Studio, Power BI, Tableau, Google Analytics), A/B testing design, omnichannel journey best practices.
Technologies
Salesforce Marketing Cloud, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Excel, SQL, Looker Studio, Power BI, Tableau, Google Analytics.
Responsibilities
Sell digital products E2E via self-service strategies using lifecycle, CRM, automation, segmentation, and owned channels. Convert free users to paying customers through commercial journeys, automated campaigns, triggers, and purchase-oriented offers. Meet revenue and digital SMB channel budget targets through lifecycle and monetization initiatives. Generate incremental revenue via activation, conversion, cross-sell, upsell, repurchase, and retention campaigns. Manage and optimize the digital commercial funnel to identify friction points and opportunities. Accelerate the digital pipeline from owned channels and automated journeys to contribute qualified demand and self-service sales. Execute E2E sales campaigns from audience definition and objectives to implementation, measurement, and optimization. Expand existing customers using data-driven cross-sell and upsell strategies based on product usage and purchase potential. Activate commercial demand via email, SMS, WhatsApp, push, and other owned channels. Define audience segmentations, personalization, and commercial triggers to prioritize high-probability conversion, expansion, or retention. Lead commercial experimentation and A/B testing to increase conversion, average ticket, revenue, and campaign efficiency. Analyze user cohorts and behavior to detect monetization, churn, repurchase, and expansion opportunities. Coordinate with Commercial, Product, Data, Marketing, GTM, Technology, and Legal/Compliance teams to align offer, audience, experience, execution, and revenue goals. Ensure campaigns and data treatment comply with internal Experian policies, privacy guidelines, and applicable regulations.
Seniority
Senior, hands-on IC