Growth Marketer
Core
Own the acquisition funnel end-to-end for a developer email platform, optimizing free-to-paid conversion and amplifying product launches through data-driven experiments.
Role type
Growth Marketer (IC)
Builds
Acquisition funnels, conversion campaigns, landing page optimizations, and distribution strategies for a developer email platform.
Domain
SaaS / Developer Tools / Email Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Funnel analysis, free-to-paid conversion optimization, lifecycle marketing, SEO/AEO/GEO, paid media evaluation, data-driven experimentation, developer community understanding, rapid prototyping, critical data analysis
Preferred skills
Attribution and experimentation infrastructure setup, lean budget management, long-term investment strategy, technical website modification
Technologies
Snowflake, PostHog, Baremetrics, Metabase
Responsibilities
Analyze sign-up sources and channel performance, optimize free-to-paid conversion rates, improve landing pages with SEO and AI recommendations, evaluate paid spend and events, run experiments to fix funnel issues
Seniority
Individual Contributor (IC), early-stage team
