Associate Manager, Trade Marketing
Core
Develop and execute trade and shopper marketing programs, toolkits, and coupon campaigns for FIJI Water's U.S. Sales team to drive incremental volume and support secondary display.
Role type
Associate Manager, Trade Marketing
Builds
National, regional, and retailer-specific marketing programs and point-of-sale materials for FIJI Water
Domain
Food and Beverage / CPG
Deliverable
product features
Required skills
Trade marketing, shopper marketing, project management, analytical skills, budget tracking, vendor management, Microsoft Office proficiency
Preferred skills
Experience with creative agencies, SharePoint, POS fulfillment vendors
Technologies
IRI, Margin Minder, Microsoft Office, SharePoint
Responsibilities
Develop and execute trade and shopper marketing programs and toolkits; Create account-specific point-of-sale materials; Support management of the annual trade marketing budget; Evaluate promotional performance using data tools; Create and manage coupon programs; Administer and maintain the SharePoint site; Oversee POS fulfillment vendor operations
Seniority
Mid-level Manager
