Assistant Brand Manager, AU
Core
Plan and execute commercial activations, events, and promotional campaigns for the 'Away From Home & Export' portfolio to drive sales and brand visibility.
Role type
Assistant Brand Manager
Builds
Trade activations, event programs, and promotional assets for the Away From Home & Export business unit.
Domain
Food & Beverage / FMCG
Deliverable
product features
Required skills
Project management, commercial strategy translation, vendor/agency relationship management, performance tracking against KPIs, cross-functional coordination, NPD activation support, budget management, compliance adherence.
Preferred skills
Basic contract negotiation, stakeholder management, data analysis for insights, adaptability.
Technologies
None explicitly stated
Responsibilities
Plan and collaborate with National Sales to build the annual Sales & Marketing Calendar; Translate commercial strategy into activation briefs and tactical plans; Project lead major events and manage end-to-end program delivery; Coordinate cross-functional teams for seamless activation execution; Design account-specific activations and promotional frameworks; Manage Marketing budget and spend cycles; Create activation assets and commercial materials; Track and report performance versus objectives/KPIs; Manage vendor and agency relationships; Deliver in-market activations aligned to end-user customers.
Seniority
Entry-level / Assistant