Striker (Coordenador/a de Merchandising)
Core
Develop and manage execution strategies at the point of sale for major retail networks in the region through strategic planning, resource allocation, and creative problem-solving to increase sales and market share.
Role type
Senior IC Merchandising Coordinator (Striker)
Builds
Execution plans, retail network relationships, and sales growth for Red Bull products
Domain
FMCG / Retail / Trade Marketing
Deliverable
product features
Required skills
Strategic planning, negotiation, relationship management, Power Selling methodology, retail operations knowledge, data analysis, training delivery
Preferred skills
Microsoft Office (PowerPoint, Excel), trade marketing experience
Responsibilities
Develop regional execution plans and drive them through store-level negotiations; Act as a liaison between regional sales management and retail networks to unlock deals and close volumes; Train distributor Key Account teams and agency supervisors on perfect store concepts and execution negotiation; Apply Power Selling methodology in daily commercial and execution negotiations; Monitor and report on execution indicators to drive sales growth.
Seniority
Senior, hands-on IC