(Senior) CRM Manager:in
Core
Planning, implementing, and controlling CRM activities to increase customer lifetime value and prevent churn for jö program partners.
Role type
Senior CRM Manager
Builds
CRM campaigns and communication measures across the entire customer journey for jö program partners
Domain
Retail loyalty programs and customer retention
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM strategy, campaign management, customer clustering, data modeling, analytical CRM methods, print and digital communication, KPI monitoring, process optimization
Preferred skills
Digital CRM campaign development, project management
Technologies
None explicitly stated
Responsibilities
Plan and execute CRM activities, manage new and existing customer campaigns, develop communication measures, monitor KPIs and optimize processes
Seniority
Senior, hands-on IC