Director, eCommerce Brick & Click
Core
Architect Red Bull's unified commerce strategy by integrating physical retail distribution with digital growth levers to drive revenue and market share across top retailers.
Role type
Director, eCommerce Brick & Click
Builds
Omnichannel programs, retail media network investments, and digital shelf optimization for key retailers.
Domain
Consumer Packaged Goods (CPG) / Beverage / Retail Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-year commercial strategy, dual-purpose budget management, retailer assortment curation, annual business planning, strategic negotiations with senior leadership, retail media network strategy, delivery platform partnerships, digital shelf optimization, inventory management, team leadership, cross-functional alignment, agency management, financial management, sales presentation, negotiation, strategic planning, software proficiency (Excel, PowerPoint, SAP/BI)
Preferred skills
Beverage, CPG, or FMCG industry experience, experience with Digital Advertising Agencies
Technologies
Microsoft Excel, PowerPoint, SAP, BI, CPM
Responsibilities
Develop and lead multi-year commercial strategy integrating physical and digital channels; manage trade and marketing budgets; curate channel assortment; lead business planning for brick-and-click retailers; negotiate strategic partnerships with key retailers (Walmart, Target, Kroger); own retail media network investment strategy; optimize product detail pages for digital shelf; partner with Supply Chain for in-stock rates; lead and mentor Account Managers; align IT, Brand, and Finance teams; manage external media and performance agencies.
Seniority
Director, strategic leadership & team management