Planner Strategist (H-F)
Core
Architect of media strategies for clients, acting as a strategic partner to marketing leadership and C-Level executives to drive growth through data-driven decisions.
Role type
Senior Media Planning Strategist
Builds
Custom multi-lever media strategies (SEA, Social, Display, Retail Media, Offline) and audience frameworks for client acquisition and growth.
Domain
Digital Marketing & Media Planning
Required skills
360° digital media expertise, strategic SEA/SMA knowledge, audience segmentation & targeting, media planning frameworks, data analytics interpretation, C-Level storytelling, bid management, client portfolio growth
Preferred skills
Offline media knowledge (TV, OOH, radio), professional English, public speaking experience
Technologies
CRM, Product data, Back-Office data, Navigation data
Responsibilities
Define and pilot rigorous audience frameworks; construct optimized budget recommendations with clear business logic; present structured storytelling to C-Level stakeholders; identify market trends and translate them into actionable competitive advantages; lead bid processes and client pitches; contribute to internal methodology evolution and represent the firm at industry events.
Seniority
Senior, hands-on IC with strategic influence