Channel Developer On-Premise
Core
Drive commercial performance for a large portfolio of spirit brands across a territory by identifying growth opportunities and translating market intelligence into actionable business solutions.
Role type
Territory-based channel developer (on-premise)
Builds
Brand presence, share, and velocity in on-premise accounts
Domain
Beverages (spirits) / On-premise distribution
Deliverable
product features
Required skills
commercial strategy, consumer trend analysis, agency management, budget management, point of sale management, liquor law knowledge, negotiation, persuasive selling
Preferred skills
distributor or broker experience, bar/restaurant/hotel operator experience, bilingual (English/Spanish), spirits history/production knowledge
Technologies
agency-appointed platforms
Responsibilities
maintain legal and marketing code guidelines, drive brand presence and velocity in accounts, plan and implement brand engagement using performance data, gain insight into consumer trends, identify merchandising opportunities, manage agency initiatives and budgets, serve as liaison between portfolio, distributor, and customers, develop knowledge in spirits categories
Seniority
Mid-level, hands-on IC