Channel Developer On-Premise
Core
Drive commercial performance for a large portfolio of spirit brands across a territory by executing market strategies, managing agency initiatives, and engaging with on-premise accounts.
Role type
Senior Field Performance Manager (Spirits/On-Premise)
Builds
Brand share and velocity in on-premise accounts
Domain
Beverages (Spirits) / On-Premise Distribution
Deliverable
product features
Required skills
Commercial strategy, performance data analysis, budget management, agency management, legal compliance, consumer insight curation, negotiation, sales, POS management
Preferred skills
Distributor/broker experience, bar/restaurant/hotel operator experience, spirits history/production knowledge, cocktail culture knowledge, bilingual (English/Spanish)
Technologies
Agency-appointed performance platforms
Responsibilities
Maintain legal and marketing code guidelines; drive brand presence and velocity in accounts; plan and implement brand engagement strategies; manage agency initiatives and budgets; track performance data; manage point of sale assets and warehouse logistics; serve as liaison between portfolio, distributor, and customers; develop knowledge in spirits categories and presentation skills.
Seniority
Mid-Senior, hands-on IC