Lead Qualification Specialist / SDR – Marketing
Core
Strategic link between Marketing and Sales ensuring lead quality, nurturing, and handoff maturity for corporate and local markets (France, Morocco).
Role type
Lead Qualification Specialist / SDR
Builds
Qualified sales pipeline and demand generation initiatives
Domain
B2B Digital Services / Marketing & Sales Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lead qualification methodologies (BANT), Pardot (Marketing Cloud Account Engagement), Salesforce, data quality management, cross-functional collaboration, local market context understanding, SLA management, demand generation support
Preferred skills
Analytical approach, data-driven mindset, intercultural sensitivity, remote collaboration, constructive challenge of practices, priority management
Technologies
Pardot, Salesforce
Responsibilities
Execute and support lead management processes aligned with corporate standards; Apply consistent lead qualification criteria (Prospect/MQL/SQL); Ensure data quality and reliability in systems; Collaborate with Marketing, Sales, and IT to optimize processes; Qualify leads for France and Morocco markets; Interact with leads via email, phone, and digital channels to validate interest and business potential; Support local Demand Generation campaigns
Seniority
Mid-level, hands-on IC
