Loyalty Communications Specialist, IKEA Malaysia
Core
Drive meaningful engagement and build long-term relationships with IKEA Family members through personalized, value-driven communications to increase visitation, conversion, and customer lifetime value.
Role type
Loyalty Communications Specialist
Builds
Member-exclusive campaigns, content, and omnichannel touchpoints for IKEA Family, Småles, Kids, and subscription schemes.
Domain
Retail / Customer Loyalty & Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Loyalty program management, CRM strategy, data insights analysis, campaign execution, stakeholder collaboration, compliance management
Preferred skills
Digital marketing, big data management, data cleansing, reporting dashboard creation
Technologies
Microsoft Dynamics CRM 365, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop and execute regional loyalty programs; drive member acquisition via in-store, online, and event initiatives; implement system enhancements for targeting and retargeting; collaborate on analytics models to increase engagement; execute campaigns to drive KPIs across customer lifecycles; monitor and secure CRM system functionality and data compliance.
Seniority
Mid-level, hands-on IC