Job
Core
Design and execute CRM campaigns, automated communication flows, and customer journeys to drive retention, engagement, and lifetime value.
Role type
CRM Marketing Specialist
Builds
Automated email, push, and SMS campaigns for customer lifecycle management
Domain
Marketing / Customer Retention
Deliverable
product features
Required skills
CRM campaign management, customer segmentation, A/B testing, retention metrics analysis, marketing automation, task tracking
Preferred skills
HTML/CSS for email, BI tools (Tableau), call center integrations
Technologies
Optimove, Fast track, Customer.io, Hubspot, Salesforce, Jira
Responsibilities
Build and execute CRM campaigns from brief to launch, develop customer journeys and automated flows, perform A/B tests to optimize engagement, analyze campaign metrics (conversion, churn, CAC), set up tasks and perform quality checks
Seniority
Mid-level, hands-on IC