Directeur Marketing Opérationnel / Growth Marketing B2B H/F
Core
Pilot B2B operational marketing and growth strategy to structure tools, processes, and data, building a high-performance lead generation funnel.
Role type
Senior B2B Growth Marketing Manager
Builds
Inbound, outbound, and ABM lead generation funnels; CRM and marketing automation workflows.
Domain
B2B Financial Services / Innovation Funding
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B operational marketing, growth marketing, lead generation strategy, data governance, MarTech stack management, CRM administration, performance analytics (MQL/SQL conversion), cross-functional collaboration
Preferred skills
Salesforce or Microsoft Dynamics expertise, English proficiency
Technologies
Salesforce, Microsoft Dynamics, CRM, Marketing Automation, Tracking tools, Dashboards
Responsibilities
Define and pilot digital marketing and lead generation strategy; Build and optimize inbound, outbound, and ABM funnels; Implement and orchestrate marketing tools; Structure data governance (targeting, enrichment, scoring, reporting); Track performance metrics (leads, conversion rates, revenue contribution); Collaborate with business, sales, and IT teams
Seniority
Senior, hands-on IC with management trajectory
