Senior Social Media Executive
Core
Senior B2B social media executive managing always-on and campaign-based programs for 180+ trade shows and conferences across the Asia Pacific region.
Role type
Senior Social Media Executive (B2B)
Builds
Integrated social media campaigns, content assets, and event acquisition programs for global trade shows.
Domain
B2B Marketing / Events & Conferences
Deliverable
product features
Required skills
B2B social media management, content marketing & storytelling, campaign planning, performance analytics, test-and-learn methodology, stakeholder management
Preferred skills
Mandarin language proficiency
Technologies
LinkedIn, Meta, X, YouTube
Responsibilities
Plan and optimize social programs across multiple platforms; develop content angles and adapt copy for B2B topics; build integrated social plans aligned to campaign objectives; track performance with KPIs and recommend optimizations; run experiments to build repeatable playbooks; manage multiple briefs and timelines with quality control.
Seniority
Senior, hands-on IC
