Social Media Manager
Core
Own and grow social media presence across LinkedIn, X, YouTube, and emerging platforms for Siemens Digital Industries Software, focusing on AI product storytelling and community engagement.
Role type
Social Media Manager (B2B Technology)
Builds
Social campaigns, brand profiles, and executive social programs for enterprise software and AI products.
Domain
Enterprise Software / Artificial Intelligence
Deliverable
product features
Required skills
Social media strategy, content creation (video, carousels, text), community management, data analytics, social listening, executive ghostwriting, platform algorithm expertise, B2B marketing, AI product positioning
Preferred skills
Data engineering background, Salesforce/Marketo familiarity, video production/editing, AI tool usage
Technologies
Sprinklr, social listening platforms, Salesforce, Marketo, AI content tools
Responsibilities
Manage social media presence across multiple channels; develop editorial calendars; create and curate high-performing content; partner with cross-functional teams; manage executive social presence; build community management rhythm; track and report on social KPIs; conduct social audits and A/B testing.
Seniority
Mid-Senior, hands-on IC