Senior Social Media Manager
Core
Drive audience engagement and grow follower base for a global SaaS B2B construction brand through original video content and influencer partnerships.
Role type
Senior Social Media Manager
Builds
Social media campaigns, video content, influencer programs, and live event activations for Procore's construction software platform.
Domain
SaaS B2B marketing / Construction industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Social media strategy, video content production, influencer marketing management, budget allocation, data analysis, stakeholder management, executive communication, live event activation, agency management
Preferred skills
Construction industry knowledge, visual creative direction
Technologies
Sprout Social
Responsibilities
Develop and execute social media strategy to grow followers and engagement; Partner with Brand, PR, and Product teams for content distribution; Build and manage influencer marketing programs; Lead creative direction for video, photography, and graphics; Mentor internal content team and oversee external agencies; Manage global social media budget; Analyze social data to optimize strategy; Lead on-the-ground social strategy for major live events like Groundbreak.
Seniority
Senior, hands-on IC with mentorship responsibilities
