Digital Marketing Manager (m/f)
Core
Lead planning, execution, and optimization of digital marketing initiatives across multiple brands and platforms to drive measurable growth.
Role type
Senior Digital Marketing Manager
Builds
Multi-channel digital campaigns, analytics frameworks, and brand engagement strategies
Domain
Tourism and Cruise Industry
Deliverable
product features
Required skills
Digital marketing strategy, attribution modeling, audience targeting, budget management, team leadership, multi-channel campaign management, digital analytics, SEO, marketing automation
Preferred skills
Master's degree in Marketing or related field, experience with programmatic advertising
Technologies
Google Ads, Google Analytics (GA4), CRM, marketing automation platforms
Responsibilities
Develop comprehensive digital marketing strategy, implement and optimize attribution models, test and scale audience targeting, manage and mentor digital marketing specialists, oversee digital marketing budget, maintain online presence and brand reputation, track and analyze performance metrics, act as subject matter expert for outbound digital marketing
Seniority
Senior, hands-on IC with management responsibilities