Senior Search Engine Marketing Manager, Apartments.com
Core
Senior Search Engine Marketing Manager driving high-volume performance and scalable growth for Apartments.com's B2C lead generation and traffic acquisition.
Role type
Senior Search Engine Marketing Manager
Builds
B2C lead generation and traffic acquisition for the Apartments.com rental marketplace
Domain
Real Estate / Digital Marketing
Required skills
Google Ads, Microsoft Advertising, budget allocation, ROI optimization, campaign structure, data-driven decision making, Google Analytics, Excel/Google Sheets, conversion tracking, attribution models, AI techniques
Preferred skills
MBA, multifamily industry knowledge, marketing mix modeling (MMM), BigQuery, enterprise bid management platforms (Search Ads 360), feed-based signals, tagging and tracking implementation, AI tools
Technologies
Google Ads, Microsoft Advertising, Google Analytics, Excel, Google Sheets, BigQuery, Search Ads 360
Responsibilities
Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms; Own budget allocation, pacing, and optimization to maximize ROI and scale; Drive performance improvements across bids, keywords, creatives, and campaign structure; Build reporting frameworks and deliver actionable insights through dashboards and presentations; Lead testing and adoption of new features, automation, and growth opportunities; Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance; Monitor competitive landscape and provide insights to sales and marketing teams; Explore and test ways to improve program performance utilizing AI techniques
Seniority
Senior, hands-on IC