Senior Search Engine Marketing Manager, Apartments.com
Core
Drive high-volume performance and scalable growth for B2C lead generation and traffic acquisition via smart bidding, feed-based automation, and API integrations.
Role type
Senior Search Engine Marketing Manager
Builds
Scalable paid search campaigns and reporting frameworks for the Apartments.com rental marketplace
Domain
Real Estate / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Microsoft Advertising, budget allocation, ROI optimization, campaign structure, Google Analytics, Excel/Google Sheets, conversion tracking, attribution modeling, data integrity, verbal/written communication
Preferred skills
MBA, multifamily industry knowledge, marketing mix modeling (MMM), SQL/BigQuery, enterprise bid management (Search Ads 360), feed-based signals, AI tools for automation
Technologies
Google Ads, Microsoft Advertising, Google Analytics, Excel, Google Sheets, BigQuery, Search Ads 360
Responsibilities
Develop and execute SEM strategy across Google Ads and Microsoft Advertising; Own budget allocation, pacing, and optimization to maximize ROI; Drive performance improvements across bids, keywords, and creatives; Build reporting frameworks and deliver actionable insights; Lead testing of new features, automation, and growth opportunities; Partner with analytics, creative, and product teams; Monitor competitive landscape and provide insights to sales and marketing teams
Seniority
Senior, hands-on IC