Manager, PPC Marketing (Bangkok-based, relocation provided)
Core
Develop and execute global PPC marketing strategy to optimize volumes and margins in the online travel industry, balancing programmatic tactics with strategic market positioning.
Role type
Manager, PPC Marketing
Builds
Global PPC campaigns and pricing strategies for Agoda's hotel and holiday property listings
Domain
Online Travel / Digital Marketing
Deliverable
product features
Required skills
PPC strategy development, performance management (ROI, spend, KPIs), stakeholder communication, process improvement, vendor/partner management, talent development, data analysis, SQL proficiency, budget management
Preferred skills
Online travel or e-commerce industry experience, product development exposure, IT team collaboration
Technologies
Google, Bing, machine learning algorithms
Responsibilities
Develop and refine PPC strategy aligned with business goals; Monitor channel performance and efficiency; Communicate insights to senior leadership; Implement process improvements; Manage external partner relationships; Mentor and develop team members; Foster innovation in bidding strategies and channels; Analyze data to seed and execute complex projects