PPC Specialist | Mid-Senior | B2B Team
Core
Manage and scale paid search campaigns (Google Ads) for B2B cybersecurity products to drive business growth and revenue.
Role type
Mid-Senior Performance Marketing Specialist (PPC)
Builds
Paid search campaigns for NordLayer, NordLayer Browser, NordPass, and NordStellar
Domain
Cybersecurity / B2B SaaS
Required skills
Google Ads management, Microsoft Ads management, data analysis, Google Sheets (pivot tables, complex formulas), campaign forecasting, A/B testing, landing page optimization, cross-functional collaboration
Preferred skills
Global campaign experience, B2B marketing experience, AI tool usage (ChatGPT, Gemini, Grok, n8n) (via careerplan.io/jobs/6e75afb9-0c07-4ca6-817a-029c4158e3f1-ppc-specialist-mid-senior-b2b-team-at-nord-security)
Technologies
Google Ads, Microsoft Ads, Google Analytics, Looker, ChatGPT, Gemini, Grok, n8n
Responsibilities
Manage paid search campaigns with six-figure monthly budgets; Develop and execute PPC strategies aligned with business goals; Monitor campaign performance daily; Analyze campaign and business data to generate actionable insights; Design and execute structured experiments (incrementality testing, bidding strategy tests, ad creative testing, landing page optimization); Partner with Creative, SEO, Analytics, and Sales teams to improve performance across the entire funnel.
Seniority
Mid-Senior, hands-on IC