Brand Paid Media Manager
Core
Lead top-of-funnel brand paid media strategy across TV, podcasts, OOH, and streaming to build awareness and shape brand perception for a developer-focused automation tool.
Role type
Brand Paid Media Manager
Builds
Brand awareness campaigns and media placements for a professional programming automation platform
Domain
B2B Technology / Developer Tools / Brand Marketing
Deliverable
product features
Required skills
Media planning, budgeting, media buying, negotiation, brand measurement, creative judgment, project management
Preferred skills
Experience with brand-lift studies, incrementality testing, media mix modeling, B2B/tech marketing
Technologies
Media planning tools, spreadsheets, dashboards, performance models
Responsibilities
Develop and execute top-of-funnel paid media strategy; Own media planning, budgeting, forecasting, and allocation; Identify markets, audiences, and cultural moments for brand impact; Manage relationships with media agencies, networks, and publishers; Lead media buying and negotiations; Partner with brand and creative teams to develop campaign concepts; Build testing plans and measurement frameworks; Monitor campaigns and adjust investments based on performance
Seniority
Mid-Senior, hands-on IC