Marketing Operations Specialist – Remote
Core
Architect and optimize the Marketing Automation Platform (Marketo) to eliminate manual processes and build autonomous, AI-driven workflows for a global B2B SaaS company.
Role type
Senior Marketing Operations Specialist (Marketing Automation & AI)
Builds
Autonomous marketing workflows, scalable Marketo instances, and integrated data pipelines between Marketo and Salesforce.
Domain
B2B SaaS / Marketing Technology (MarTech)
Required skills
Marketo (Expert), Salesforce (Advanced), AI/LLM orchestration, Systems thinking, Data hygiene, Technical documentation
Preferred skills
Agentic workflow design, First-principles problem solving, Cross-functional business alignment
Technologies
Marketo, Salesforce, LLMs, Automated agents
Responsibilities
Manage day-to-day Marketo operations and system uptime; Troubleshoot funnel leakage, routing issues, and sync errors between Marketo and Salesforce; Optimize campaign logic and apply AI to repetitive processes; Oversee List Operations and data enrichment automation; Partner on strategic system overhauls to reduce technical debt; Maintain comprehensive documentation for all marketing systems.
Seniority
Senior, hands-on IC