Area Sales Representative
Core
Manage and grow a portfolio of foodservice customers (pubs, clubs, hotels, restaurants) across NSW and ACT, securing new business and driving sales growth for Asian food products.
Role type
Area Sales Representative (Foodservice)
Builds
Sales revenue and customer relationships for a food manufacturing and distribution business
Domain
Foodservice / Hospitality / Asian Food Products
Required skills
Prospecting, cold calling, negotiation, closing sales, territory management, CRM usage, product demonstration, cooking skills
Preferred skills
Commercial cookery qualification, chef background, trade show experience
Technologies
CRM systems
Responsibilities
Manage and grow an established portfolio of foodservice customers; Identify and secure new business through prospecting and cold calling; Build strong relationships with chefs, venue managers, and buyers; Promote product range and identify cross-selling opportunities; Conduct product demonstrations, tastings, and menu presentations; Represent the business at trade shows and industry events; Develop and manage an effective territory plan; Maintain accurate CRM records and sales pipelines; Work towards agreed sales and revenue targets.
Seniority
Mid-level, hands-on IC
