Product Marketing Manager
Core
Activating and delivering market-ready value propositions for Civica's UK portfolio to help customer-facing teams articulate value in the GovTech and public sector market.
Role type
Product Marketing Manager (B2B SaaS/GovTech)
Builds
Go-to-market activation materials, launch plans, and CVP playbooks for UK public sector software products.
Domain
GovTech, Public Sector Software (Local Government, Health & Care, Education)
Deliverable
product features
Required skills
Product marketing, proposition marketing, go-to-market planning, B2B SaaS experience, commercial awareness, stakeholder management, written communication, data analysis
Preferred skills
GovTech/public sector software experience, Sales Enablement collaboration, CRM/sales system familiarity (Aha!, Salesforce, HubSpot), matrix organization experience
Technologies
Aha!, ADO, Salesforce, HubSpot
Responsibilities
Deliver proposition and product launch plans; Activate value propositions for the UK market; Maintain and update CVP playbooks; Equip customer-facing teams with messaging and narratives; Support proposition adoption across teams; Feed customer and market insight into the product lifecycle; Support user group engagement and customer advocacy; Measure activation performance; Collaborate across product families and verticals; Support continuous improvement of Product Marketing processes.
Seniority
Mid-level, hands-on IC
