Senior Product Marketing Manager
Core
Lead global go-to-market strategy and execution for Accruent's asset management portfolio to drive revenue and ensure clear, differentiable positioning.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Sales enablement materials, thought leadership content, product launch campaigns, and digital/in-person customer presence.
Domain
Enterprise asset management (utilities, mining, manufacturing, oil & gas)
Deliverable
product features
Required skills
B2B Product Marketing strategy, market intelligence synthesis, messaging and positioning, cross-functional project leadership, sales enablement, product roadmap influence, launch execution
Preferred skills
Domain knowledge in asset management, experience with maintenance/plant/engineering managers, ability to ramp in new industries
Technologies
None explicitly stated
Responsibilities
Gather and synthesize market intelligence to create sales enablement materials; Develop impactful messaging and positioning; Lead product launches including GTM strategy and cross-functional readiness; Influence product roadmap with market and customer perspectives; Create sales presentations and collateral; Partner with PR to develop thought leadership content; Train and enable sellers and account teams on new capabilities
Seniority
Senior, hands-on IC